I was asked to produce section banners and category aisles banners by using a more organic and classy kind of style in the illustrations. Since red is the main brand color of the brand, I use more reds througout the illustrations to improve the consistency. The section banners were proposed to be used at the headers of mobile pages and the aisle icons were for small display. I used both water colors and digital illustrative methods to produce these sets of works.
Section banner on Jousun website
Water color style icons